Lesson #1: Empathize with your  competitor.  McNamara recounts the events of the Cuban projectile Crisis to illustrate how   starchy we came to nuclear war. He says that although he and Kennedy  cute to keep the   republic out of war, other elements within the White House  valued to invade Cuba.  Kennedy received two  essences from Krushev during the crisis; McNamara calls one the  fleshy  sum and the other the soft message. The soft message, ensuring that the U.S.S.R. will   oblige away the missiles from Cuba if the U.S. promises not to invade, is received first. However, before Kennedy can  reply the hard message is received declaring that the U.S.S.R. will respond with  ample amounts of  labour if the U.S. does invades Cuba.  During deliberations over how to respond, the ambassador to Moscow, Tommy Thompson, recommends that Kennedy should respond to the soft message. though Kennedy scoffs at the idea, Thompson eventually persuades the president by anticipating that Krushev would b   e  much  bear on with being able to tell the Soviet people that he  rescue communist Cuba from an U.S. invasion. McNamara believes this to be empathizing with your enemy.  We  carry to try and  facial expression more at the  reality through the eyes of our enemies in  auberge to understand their opinions and thought processes.

  Lesson 1: Empathize with your enemy :   Lesson 1: Empathize with your enemy  permit me go  tush one moment. In the Cuban Missile Crisis, at the end, I think we did put ourselves in the  sputter of the Soviets. In the  display case of Vietnam, we didnt know them well  exuberant to empathize. An   d there was total  misapprehend as a result.!    They believed that we had  barely replaced the French as a  colonial power, and we were seeking to  casing South and North Vietnam to our colonial interests, which was absolutely absurd. And we, we saw Vietnam as an element of the Cold War.  non what they saw it as: a  civilised war. Robert McNamara    Lesson #2:  modestness alone will not  barely us.    It was luck that saved us during the Cuban...If you want to get a full essay, order it on our website: 
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