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PRODUCT LIFE CYCLE OF 04/07/2010 ORIGIN In 1863, Julius Maggi true a formula to bring added taste to meals Nestle (Swiss play along/1866/Henri Nestle) Maggi unified with Nestlé in 1947 Launched in India in 1983 FEW FACTS Maggi ? Australia, India ? Malaysia, uphill Zealand ? Nepal, southwestern Africa ? Singapore, The Philippines India tops Nestle 50% market dower 250 crores PRODUCTS convergences tralatitious ? dal atta ? Veg atta ? Rice domes ? Maggi Masala Other variants ? Curry masala ? tomato xanthous ? Masala Chicken Rice Noodle Segments ? Shahi Pulao ? Lemon Masala ? parky Chow Product life cycle is a archetype that provides a fashion to trace the stages of a crops acceptance , from its cornerstone to its decline ?There are 4 stages 1) Introduction 2) fruit 3) Maturity 4) Decline  The product launched tutelage in mind the functional women and children. No competition It was the induct in the instant noodle market. Distribut ion channel producer -- Distributor -Retailer -- Consumer ? PRICING The initial set strategy was broken pricing strategy to make product low-cost. ? PROMOTION forward motion focuses on awareness and information Promoted with the tag line BAS 2 MINUTE. Promotion done by - Giving gifts on desert packets.

INCREASED NUMBER OF SALES. ACCEPTED AS READY TO string up FOOD. ENJOYED 50% MARKET SHARE VALUED AT 250 CRORE. meshing BEGIN TO RISE. MAGGI BECOME THE NO. 1 BRAND IN INSTANT NOODLE MARKET. PRICE- prices were kept normal. PRODUCT- no any rising changes. PROMOTION- promoted with tag line GO OD TO EAT FAST TO COOK. Declining sales! exploitation Saturated market. Extending product line. Large promotional offers. magnetise of new player -DURING THE PERIOD OF 90S MAGGI FACES THE grueling rival FROM TOP RAMEN. PRODUCT - Maggi introduced wide variety of products exchangeable Dal atta noodles, Chicken maggi, Maggi cuppa mania. PRICE - Maggi still comes in very affordable prices starting from Rs. 5, they reduced the...If you want to spring up a good essay, order it on our website: OrderCustomPaper.com

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